Part of the Gucci Garden Souvenir Collection, this Soft GG Supreme Tote is embellished with hand-finished embroidered floral appliqués. This special design was created exclusively for Gucci.com. The Italian luxury label launched a range of accessories exclusive to different regions around the globe. Elephants for India, a bee and roses for Europe and a butterfly for Japan. Colorful embroidered patches from the Gucci Garden distinguish where the pieces are for sale in the world. This Soft GG Supreme Tote was designed for Europe exclusive. Fashion is becoming increasingly democratic, with top designers teaming up with high-street stores for diffusion lines, and social-media stars occupying front-row seats at runway shows. But among the industry's most devout, exclusivity never goes out of style. And while luxe labels and uniquely tailored pieces might cut it for some, Gucci has found a way to make the covetable even more envy-inducing with its Souvenir Collection.
Founded in Florence in 1921, Gucci represents world class luxury, Italian heritage and modern style.
The House of Gucci, better known as simply Gucci is an Italian iconic fashion and leather goods label. The House of Gucci was founded in 1921 by the master upholsterer Guccio Gucci as a workshop for leather goods in Florence. Gucci became well-known in 1947 after introducing a handbag with a bamboo handle, which is still popular today. Over the years, Gucci built a reputation for its excellent quality, hiring only the best craftsmen to work in its atelier. In 1951 the first Gucci store was opened in Milan. In 1953, Guccio Gucci died, and the business was passed on to his four sons who opened the first overseas Gucci store in Manhattan the same year. In the ’60s Gucci introduced their timeless designs: lush butterfly and floral patterns, the original Gucci loafer, and the double-G logo for buckles and other accessories. Frida Giannini is the current creative director of the entire Gucci brand.