Documented vintage is not only a privilege to have pass though your hands but often represents hours of extra work hunting down editorial sources from the time the bags were originally made. So we have to admit an extra little thrill discovering the twin of this beauty case is on display in the Gucci museum in Florence.
A piece of history. Intrigued by the social routines of the international jet-set, Guccio Gucci gained familiarity with different types of luggage during his years as a liftboy at London’s Savoy Hotel. As he observed the coming and going of the renowned hotel’s clientele, he understood the importance of the Vanity Case as a container for numerous beauty and personal care products. Vanity cases are present throughout Gucci’s production beginning in the thirties. In that period, the necessaire case, with its compartments to facilitate the travels of stylish men and their bare necessities, became an instant classic of the Florentine house - long before the development of its female version, the beauty case, which was first designed in the fifties.
Dating back to the '70s, the beauty case with inlaid green and red web stripe, remains in immaculate condition and appears to have been used very little if used at all. The material used is pigskin, which became a signature house material after its introduction in 1947.
Founded in Florence in 1921, Gucci represents world class luxury, Italian heritage and modern style.
The House of Gucci, better known as simply Gucci is an Italian iconic fashion and leather goods label. The House of Gucci was founded in 1921 by the master upholsterer Guccio Gucci as a workshop for leather goods in Florence. Gucci became well-known in 1947 after introducing a handbag with a bamboo handle, which is still popular today. Over the years, Gucci built a reputation for its excellent quality, hiring only the best craftsmen to work in its atelier. In 1951 the first Gucci store was opened in Milan. In 1953, Guccio Gucci died, and the business was passed on to his four sons who opened the first overseas Gucci store in Manhattan the same year. In the ’60s Gucci introduced their timeless designs: lush butterfly and floral patterns, the original Gucci loafer, and the double-G logo for buckles and other accessories. Frida Giannini is the current creative director of the entire Gucci brand.