Is an English businesswoman, fashion designer, model and singer. In the late 1990s, Beckham rose to fame with the all-female pop group Spice Girls and was dubbed Posh Spice by the July 1996 issue of the British music magazine Top of the Pops. After the Spice Girls split, she was signed to Virgin Records and Telstar Records and had four UK Top 10 singles. Her first release, "Out of Your Mind", reached Number 2 in the UK Singles Chart.
In the past decade, Beckham has become an internationally recognised style icon and fashion designer. Following high-profile collaborations with other brands, she launched an eponymous label in 2008 and a lower-priced (diffusion) label in 2011. The Victoria Beckham label was named designer brand of the year in the UK in 2011; in 2012 the brand was assessed as the star performer in the Beckham family's business interests. Writing in the Daily Telegraph in 2011, Belinda White noted that the transition from WAG to fashion designer had been more successful than most had predicted, saying: "She has gathered a significant celebrity following and won over the scathing fashion pack who now clamour for a ticket to her bi-annual show at New York Fashion Week."
Beckham made a guest appearance on the catwalk for Maria Grachvogel in 2000, marking her debut as a model at London Fashion Week. Beckham also acted as a British ambassador for Dolce and Gabbana and was briefly the face of Rocawear in 2003. Beckham designed a limited-edition fashion line for Rock & Republic called VB Rocks in 2004, consisting mainly of jeans for the high end of the market, retailing at approximately $300 in the US.
On 16 January 2006, Beckham walked the runway for Roberto Cavalli at Milan Fashion Week, and was for a period exclusively dressed by him for red-carpet and social events. For the March 2006 issue of Harper's Bazaar, Beckham acted as fashion editor when she styled her close friend, Katie Holmes, for a fashion shoot. She has admitted to a personal love of sunglasses, saying "I'm quite obsessed with sunglasses. I collect vintage Guccis and Carreras – they can make virtually any outfit look cool." After Beckham's departure from Rock & Republic, in September 2006, she furthered her fashion ventures by launching her own denim label, dvb Style. Beckham then launched a new official website, dvbstyle.com to promote her fashion work.
On 14 June 2007, Beckham launched dvb Denim collection in New York at Saks Fifth Avenue, along with unveiling her eyewear range in the United States for the first time. In the same month, Beckham made her first appearance at London's annual Graduate Fashion Week as a judge alongside Glenda Bailey (editor-in-chief of Harper's Bazaar) and Lanvin's Alber Elbaz, to choose the winner of the River Island Gold Award, worth £20,000. In August 2007, Intimately Beckham perfume was launched into US stores, one of more than 20 perfumes she and David Beckham have introduced over the years. In September 2007 her cosmetics line V-Sculpt was launched in Tokyo. In a 2007 appearance at an LA Galaxy press conference, Beckham is credited with having popularised Roland Mouret's 'moon dress' and his brand, and Beckham was also the face of Marc Jacobs for his Spring 2008 collection.
Beckham has been on many magazine covers during her career, including I-D in 2004 and W in 2007. Her first Vogue appearance was the April 2008 British edition. This was followed by the Indian and Russian editions of the magazine.
Launch of fashion label
Beckham's eponymous label was launched in September 2008 in a low-key presentation. By 2011, it had grown into a fixture of New York Fashion Week and a lower-priced Victoria by Victoria Beckham label was introduced. In the first quarter of 2011-12, it was predicted to generate annual sales of more than £60 million. Known initially for its dresses, the range has expanded into separates and luxury handbags selling at up to £18,000. Alongside the main fashion line and diffusion range, the Victoria Beckham brand still includes separate denim, eyeware and fragrance lines. In November 2011, Victoria Beckham won Designer Brand of the Year at the British Fashion Awards.
In September 2012, Victoria Beckham was the most talked about designer on Twitter during New York Fashion Week, also acquiring 57,000 new followers during the shows according to research by The Whispr Group.
Writing in The Independent in February 2014, Alexander Fury described how Victoria Beckham had made the transition from novelty to respected designer, citing her recent guest editorship of French Vogue and forthcoming participation in a panel discussion with the dean of Parsons design school in New York. The article concluded that the brand's sales were down to the appeal of the designs themselves, not the celebrity association.