Frida Giannini decided to steer Gucci out of the seventies disco for spring.
Founded in Florence in 1921, Gucci represents world class luxury, Italian heritage and modern style.
The House of Gucci, better known as simply Gucci is an Italian iconic fashion and leather goods label. The House of Gucci was founded in 1921 by the master upholsterer Guccio Gucci as a workshop for leather goods in Florence. Gucci became well-known in 1947 after introducing a handbag with a bamboo handle, which is still popular today. Over the years, Gucci built a reputation for its excellent quality, hiring only the best craftsmen to work in its atelier. In 1951 the first Gucci store was opened in Milan. In 1953, Guccio Gucci died, and the business was passed on to his four sons who opened the first overseas Gucci store in Manhattan the same year. In the ’60s Gucci introduced their timeless designs: lush butterfly and floral patterns, the original Gucci loafer, and the double-G logo for buckles and other accessories. Frida Giannini is the current creative director of the entire Gucci brand.