Gucci 'New Jackie' Black Leather Shoulder Bag

Condition: Pristine
Price: Sold
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The bag, first conceived in 1955, is instantly recognizable for its signature push-lock closure and rounded edges; Gucci’s double G logo and distinctive red and green stripe on the side were added later. In the late 60s, the Italian designer decided to rechristen the bag “Jackie O” in honor of it’s biggest fan, style icon Jackie Kennedy (aka Jackie Kennedy Onassis).

In the 80s, the Jackie O became a “must have” and was flaunted on the shoulders of personalities like Nicole Kidman, Madonna, and Gwyneth Paltrow. These icons amplified the Jackie’s glory even more.

In 2009, creative director Frida Giannini tinkered with the original design to develop a new, larger version of the classic Jackie O: the New Jackie. This “deconstructed” version of the Jackie O bag keeps the rounded appearance and fine attention to detail of the original, but adds a variety of energetic color choices, a wider shoulder strap, leather tassels, and finely finished bamboo detailing. Whether it’s the classic Jackie O or the New Jackie on your shoulder, you are sure to be flaunting impeccable style.
  • Date/Authenticity Code: 246907 492174
  • Closure/Opening: piston strap closure
  • Handles: single adjustable strap with 27-32cm drop and detachable shoulder strap with 50cm drop
  • Hardware: light fine gold-toned hardware
  • Lining: black fine textile lining
  • Pockets: interior smart phone and zip pockets
  • Retail price: 3.190,-$
  • Condition: used or worn only a few times, shows no signs of use
  • This item has been authenticated by our in-house trained professionals. Gucci does not endorse or participate in the La Doyenne Vintage's authentication process. 
  • Gucci is a registered trademark of Gucci. La Doyenne Vintage is neither partnered nor affiliated with Gucci.
  • Photos are of the actual item in our possession.
Made in Italy
30.5 x 35 x 5 cm


Founded in Florence in 1921, Gucci represents world class luxury, Italian heritage and modern style.

The House of Gucci, better known as simply Gucci is an Italian iconic fashion and leather goods label. The House of Gucci was founded in 1921 by the master upholsterer Guccio Gucci as a workshop for leather goods in Florence. Gucci became well-known in 1947 after introducing a handbag with a bamboo handle, which is still popular today. Over the years, Gucci built a reputation for its excellent quality, hiring only the best craftsmen to work in its atelier. In 1951 the first Gucci store was opened in Milan. In 1953, Guccio Gucci died, and the business was passed on to his four sons who opened the first overseas Gucci store in Manhattan the same year. In the ’60s Gucci introduced their timeless designs: lush butterfly and floral patterns, the original Gucci loafer, and the double-G logo for buckles and other accessories. Frida Giannini is the current creative director of the entire Gucci brand.