Before Addy van den Krommenacker launched his first collection in 2001, he was already known as a stylist for Dutch celebrities. The celebrities he dressed have been proclaimed best-dressed women of the Netherlands several times.
His 2001 debut collection received favourable reviews from the Dutch press. In his collections, he shows his preference for red carpet dresses. His annual large-scale fashion parades are famous within Dutch society, and tickets for these events are very popular. Addy shows his preference for lace and silk in every collection and he accentuates the female form. His collections are a tribute to women: class, timeless, and elegance are keywords for his collection.