Opening look for the FW 2013 Max Mara Ready-to-Wear Collection. The aptly named 'Teddy' coat from Max Mara is every inch as huggable as its namesake. As seen on celebrities like Kim Kardashian West, Rita Ora and Bazaar's global fashion director, Carine Roitfeld, the design is an homage to a vintage Max Mara style from the 80s. The label's creative director Ian Grifﬁths was inspired by the use of plush long pile fabrics in noble ﬁbres that were used to create the original design, a technique that was originally developed in German mills to making high end childrens' toys. After discovering that this technique was no longer used and it would be impossible to recreate as many of the mills has closed down, Griffiths and his team worked with an Italian supplier to create a fabric that was as close as possible to the original. This teddy-bear coat offers plush warmth with an exquisitely soft, high-pile blend of alpaca hair and mohair. Dropped shoulders and angled sleeve seams augment the oversized proportions, making it even cozier and easier to layer.
Founded in 1951 by the late visionary Achille Maramotti, Max Mara is the epitome of quality and craftsmanship; a confident collection with tailored silhouettes, sumptuous fabrications and couture details. Known for its iconic coats, this luxury Italian fashion house offers varied collections that address all of a woman’s wardrobing needs.