Few names in fashion conjure so distinctive a look. With the brand—a subdued, sensual, European kind of simplicity—delivered via almost any product imaginable to the modern fashion-conscious mind, Armani today is practically a way of life.
Nobody cuts a jacket and trousers like Giorgio Armani. He exploded onto the scene when Richard Gere wore his suits in 1980’s American Gigolo, and today he’s Italy’s most successful fashion designer. Impeccable tailoring renders his men’s and women’s suits among the most sought-after sartorial objects in the world. Muted colors, luxurious fabrics, and ethnically diverse runway models round out the label's look. Armani excels at glamorous power-dressing that’s more stunning than staid. His red-carpet creations are luxe and opulent, while retaining the sober understatement that helped build his name. In short, a balancing act of luxury and restraint that still makes his high-powered clientele go gaga.